Who are we?
Credit Valley Conservation is one of Ontario’s 36 conservation authorities dedicated to protecting, restoring and enhancing our local natural environment. We care for the Credit River, its streams and tributaries from the headwaters in Orangeville to the shores of Lake Ontario in Mississauga. We are scientists, engineers, researchers, educators, environmentalists, stewards, planners, foresters, recreation experts and much more. We create connections between people and nature, knowledge and action. We inspire appreciation for the role of nature in keeping people connected, healthy and happy. We’re leaders and explorers. We are professional and we’re inspired. We know our stuff, and we work every day to make a difference.
Who are you?
You want to be part of an organization with an environmental goal. You get up every day and go to work with purpose. You accept that you may not change the world, but you’ll try to make an impact in your corner. You like to partner with skilled people across many professions. It’s as natural for you think about the outdoors as it is to think out of the box. You’re passionate, responsible and approachable. You do what’s right, not just what’s easy. You care, and it shows.
Why work for us?
We offer competitive public sector pay. We’re members of the Ontario Municipal Employees Retirement System - OMERS pension fund. We find time to have fun and celebrate successes. You’ll know your co-workers by name and will make fast friends. You’ll like being at work.
Summary of Functions
Reporting to the Specialist, Environmental Outreach, this position helps advance private land stewardship and inspire environmental action in the Credit River Watershed by implementing and contributing to the development of innovative outreach and communications tools, resources, campaigns and activities that foster behaviour change. This position works closely with the Environmental Outreach Specialist and senior outreach program coordinators to support individual program needs and liaises with CVC’s marketing and communications division.
Eligibility Requirements
Education
- Post-secondary education with a specialization in environmental outreach, marketing, communications, science communications or related discipline.
Experience
- Two to three years’ experience related to major tasks.
- Experience planning and implementing promotional plans and strategies.
- Experience performing research, data collection, analysis, and report preparation.
- Experience working collaboratively with internal and external stakeholders, partners, and organizations.
- Experience coordinating the delivery of outreach and promotional tactics and campaigns.
- Experience using MS Office.
Knowledge, Skills and Ability
- Knowledge of ecological and environmental conservation principles and practices.
- Ability to develop and implement engaging and effective outreach, communications and promotional materials and tactics.
- Excellent verbal and written communication skills.
- Excellent creative and persuasive writing skills.
- Ability to write for different audiences (e.g. farmers, homeowners, businesses, government).
- Ability to research and write a variety of digital and print communications materials including articles, ads, social media posts, e-publications and reports.
- Knowledge of social media and digital communications tools (e.g. Facebook ads, MailChimp, Survey Monkey).
- Technical knowledge and familiarity with webinar-delivery tactics and platforms an asset.
- Ability to think strategically and bring creative solutions to outreach and promotional development activities.
- Ability to input, organize, manage and manipulate data in Excel.
- Ability to manage and prioritize multiple tasks to meet deadlines.
- Basic photography and/or videography skills an asset.
- Valid class ‘G’ Driver’s License an asset.
- Able to work some weekends and evenings.
Summary of Major Tasks
Coordination of outreach, communications and promotional strategies that foster behaviour change
- Assist in the development and implementation of outreach tactics that foster behavior change.
- Generate creative outreach ideas and approaches to enhance and expand reach to different landowner segments in the watershed.
- Conduct/coordinate market and audience research to support the development of outreach materials and promotional tactics.
- Investigate and propose new promotional opportunities and tactics to increase awareness and uptake of landowner outreach programs.
Development and distribution of landowner outreach and educational materials
- Support the production and distribution of newsletters, factsheets, articles, landowner profiles and other outreach materials in collaboration with senior program coordinators.
- Write content for newsletters, landowner profiles, promotional ads, workshop descriptions and other outreach and promotional materials.
- Coordinate production and distribution of promotional materials for landowner outreach.
- Support senior outreach program coordinators in the review and update of content on program web pages and coordinate/develop new content as needed.
- Coordinate the use of new media tools including e-newsletters, X, Instagram and Facebook in collaboration with marketing and communications division.
Administration and support
- Organize and maintain documents, files, photos and materials.
- Participate in promotional planning, development and administration.
- Track metrics, enter data, analyze and prepare summary reports.
- Support the creation, organization, deployment and follow up of program events; including providing technical assistance to staff and participants for webinar preparation and delivery.
- Assist in the preparation of project proposals and reports; maintain project records and contacts.
- Liaise with the marketing and communications division and external vendors in the development and implementation of landowner outreach educational materials and promotional tactics.
- Assist in the preparation of funding proposals for landowner outreach program initiatives.
- Liaise with internal staff and assist in coordination of collaborative projects.
Additional Information
- 35 hours per week