On November 15, the Jim Tovey Lakeview Conservation Area (JTLCA) project was named one of this year’s prestigious Brownie Awards winners. The project partners, Credit Valley Conservation (CVC), Toronto and Region Conservation Authority (TRCA), and the Region of Peel are creating a new conservation area along the Lake Ontario shoreline with the support of the Cities of Mississauga and Toronto, Swim Drink Fish and Lakeview Community Partners.
The JTLCA project won the “Reach Out” award category for excellence in communications, marketing and public engagement. This award recognizes CVC for its use of Public Information Centres to connect with the community, its engagement with the Mississaugas of the Credit First Nation regarding detailed design, a direct email channel and an option to sign up for updates through the project website.
The Brownie Awards annually recognize and celebrate organizations, people and projects dedicated to rehabilitating brownfield sites which were once contaminated, under-utilized and underdeveloped. These sites are transformed into productive projects that contribute to the growth and resilience of healthy Canadian communities. Built on a previously degraded section of shoreline, JTLCA reuses construction rubble and fill as a sustainable resource to create a greenspace that will connect the community back to Lake Ontario.
“It is an incredible honour for the Jim Tovey Lakeview project to be nationally recognized for its innovation and dedication to transforming the Mississauga lakeshore into a thriving greenspace for both the community and wildlife,” said Kate Hayes, Ecosystem Restoration and Stewardship Senior Manager at CVC. “This award is a testament to the considerable effort from CVC and our partners to foster meaningful communication and engagement with the community to ensure the ongoing and future success of JTLCA.”
“This award is a reflection of the accomplishments made by our dedicated team of partners and our long-term commitment to protecting and restoring the local environment for generations to come,” said John MacKenzie, Chief Executive Officer at TRCA. “JTLCA is a unique opportunity to reverse historical losses and create new greenspace that will connect local residents with the waterfront.”
“Connecting with greenspace is more important than ever. We’re proud to be partners in this one-of-a-kind, multiyear project,” said Janice Hatton, Project Manager from the Region of Peel. “Together we’ll transform the area into a hub for passive waterfront recreation, a hotspot for wildlife migration and a green oasis in the heart of the city.”
The new waterfront park in Mississauga will provide 26-hectares of greenspace featuring large coastal wetlands, meadows, beachfront and forested habitats as well as an enhanced shoreline for residents and wildlife, including migratory species and fish. The new park will open in 2025. Learn more about the JTLCA project at cvc.ca/jimtoveylakeviewca.
The Brownie Awards were founded in 2001 by the Canadian Urban Institute and are proudly partnered with the Canadian Brownfields Network and Actual Media.
About Credit Valley Conservation
Credit Valley Conservation (CVC) is a local conservation authority established by the Ontario government in 1954 to protect, restore and enhance the natural environment of the Credit River Watershed. Our watershed is defined by the area of land where all rainfall, snowmelt and runoff drains into lands and waters flowing into the Credit River. CVC creates connections between people and nature, knowledge and action. We inspire a deep appreciation for the role of nature in keeping people connected, healthy and happy. CVC is a member of Conservation Ontario.
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Media Contact
Nicole Di Cintio
Specialist, Marketing & Communications
Credit Valley Conservation
Email