Inspired by nature: Credit Valley Conservation gets new look

The Board of Directors of Credit Valley Conservation (CVC) unveiled new branding with a new logo and visual identity today at a staff ceremony at CVC’s administrative office in Mississauga.

The previous logo had not been evaluated since its introduction in 1994. Developing a new brand story followed thorough research by CVC’s own Marketing and Communications Division and CVC engaged the services of Guelph-based The Letter M Marketing to help with brand development.

“The new identify is a fresh, modern image of CVC’s proud vision – the vision of a thriving environment that protects, connects and sustains us,” said Nando Iannicca, CVC Chair, and Region of Peel and City of Mississauga Ward 7 Councillor. “The new brand is more than a logo. It’s demonstrated in the way CVC champions conservation. It’s a strong, focused identity that ensures everyone knows who CVC is and what CVC does.”

At its core the new logo contains a leaf (nature) that includes a feather (wildlife). The leaf in the shape of a water droplet has branching “veins” of exploration (trails). The blue “wave” conveys movement and water. The bright orange represents land and the vibrancy of the many communities CVC serves. A new tagline, “inspired by nature”, captures the energy, passion and commitment of the organization to the natural environment.

The new visual identity will be introduced strategically over the next two to five years. It will begin to appear immediately on items such as letterhead and corporate digital properties. Over time it will be phased in based on scheduled asset replacement such as a new website and conservation area entrance signage.

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Members of Credit Valley Conservation (CVC) Board of Directors unveil CVC’s new logo at a staff celebration this morning in Mississauga.

Celebrating from left to right: Chair of CVC Branding Committee and Mississauga Councillor Karen Ras, Halton Regional Councillor from Town of Oakville Tom Adams, CVC Chair and Mississauga Councillor Nando Iannicca, Brampton Councillor Johanna Downey, CVC Vice Chair and Mayor of Amaranth Don MacIvor, Mississauga Councillor Ron Starr, Halton Hills Councillor Bob Inglis, Erin Councillor John Brennan, Orangeville Councillor Gail Campbell, Brampton Councillor Micheal Palleschi and CVC Chief Administrative Officer Deborah Martin-Downs.

About Credit Valley Conservation

Credit Valley Conservation (CVC) is a local conservation authority established by the Ontario government in 1954 to protect, restore and enhance the natural environment of the Credit River watershed. That watershed is the area of land defined by where all rainfall, snowmelt and runoff drains into lands and waters flowing into the Credit River. CVC creates connections between people and nature, knowledge and action. It inspires a deep appreciation for the role of nature in keeping people connected, healthy and happy. CVC is a member of Conservation Ontario.


Media Contact:
Maureen Pogue,
Senior Manager, Marketing and Communications
Credit Valley Conservation
905-670-1615 ext. 242
[email protected]

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