Be a Conservation Hero this Giving Tuesday

Not all heroes wear capes. Some selflessly take action because they believe our future is worth the fight. These are the heroes featured in Credit Valley Conservation Foundation’s (CVCF) annual Be a Conservation Hero campaign kicking-off November 28, 2017 in connection with GivingTuesday, the global day of giving.

“We love the work that we do and we’re lucky to connect with others in our community who share our deep appreciation for nature,” said Terri LeRoux, Executive Director of CVCF. “Our campaign is inspired by local residents who take action to protect our land and natural resources. These residents inspire all of us through their actions.”

This year’s campaign features watershed residents Mark Whitcombe, Andrew Chow, and David and Susan Aiken. Each resident is a current recipient of Credit Valley Conservation’s (CVC) Friends’ of the Credit Conservation Awards for their distinguishing efforts in environmental activism.

Mark Whitcombe is a long-time resident of Orangeville.  He volunteers his time to help support environmental work because he knows the benefits nature brings to our community and our own personal health and wellbeing. His actions reflect a lifetime of environmental work.

Andrew Chow, a youth leader from Mississauga, volunteered with CVC’s Conservation Youth Corps program for three years. He participated in stewardship projects that protect the environment and benefit the local community.

David and Susan Aiken are residents committed to creating and protecting natural areas on their property and in their neighbourhood in south Mississauga. These areas provide much needed habitat for wildlife.

CVCF has already received support from Suncor Energy to kick-start the Be a Conservation Hero campaign. They are challenging businesses and residents throughout the watershed to be a hero too and are looking for 150 supporters to pledge $150 each.

The campaign starts on GivingTuesday and runs until the end of December 2017. This year’s goal is to raise $25,000. Donations will be collected by CVCF and directly support CVC’s programs that protect our land, connect the watershed by building the Credit Valley Trail, and support youth engagement and leadership through the Conservation Youth Corps program. To donate, visit

GivingTuesday is a global movement that celebrates and encourages giving and volunteering. It was co-founded in 2013 by CanadaHelps and GIV3. It is a day for the entire charitable sector and encourages all Canadians to join the movement and give or volunteer for charities of their choice.

Mark Whitcombe
Susan and David Aiken
Andrew Chow

About Credit Valley Conservation Foundation (CVCF)
Credit Valley Conservation Foundation is a registered environmental charity working to help protect and conserve the lands and waters of the Credit River watershed. The Foundation accomplishes this by raising funds in support of the valuable conservation projects carried out by Credit Valley Conservation that protect the health and well-being of the flora and fauna, the watershed and its inhabitants for today and tomorrow.

About Credit Valley Conservation (CVC)
Credit Valley Conservation (CVC) is a local conservation authority established by the Ontario government in 1954 to protect, restore and enhance the natural environment of the Credit River watershed. That watershed is the area of land defined by where all rainfall, snowmelt and runoff drains into lands and waters flowing into the Credit River. CVC creates connections between people and nature, knowledge and action. It inspires a deep appreciation for the role of nature in keeping people connected, healthy and happy. CVC is a member of Conservation Ontario.


Media Contact
Jamie Williams
Marketing & Communications Specialist
Credit Valley Conservation
905-670-1615 ext. 285
[email protected]

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