CVC conservation area trails are popular routes for weekend hikes, seasonal birding excursions and even daily commutes. In 2007, 53 per cent of Ontario adults reported using a trail in the past 12 months (The Canadian Fitness and Lifestyle Research Institute, 2007). As the population of the Credit River Watershed continues to grow, understanding how our trails are used is of increasing importance. Since 2009, the Lands Monitoring Program has been monitoring trail use at conservation areas throughout the watershed with 29 automated trail counters. These devices record the spatial and temporal distribution of visitors within and across various CVC properties. Automated trail counter data can tell us more about a conservation area than simply how many people visit. The data provides a detailed profile of property use, visitor trends and a cornerstone for informed decision-making.