CVC does a lot. We operate conservation areas. We educate children and adults about nature. We monitor water quality and issue flood warnings. We work with volunteers and partners to plant forests, remove invasive species, protect habitat and build wetlands.
But who is CVC? After asking ourselves the same question, we settled on a new answer:
We create connections between people and nature, knowledge and action. We lead the protection, restoration and enhancement of our local natural environment, and we inspire a deep appreciation for the role of nature in keeping us connected, healthy and happy.
Last year, we looked at what the public knows and feels about us. We found a gap between our mandate, vision and services, and what our many audiences, partners, even major donors know. That started us down the path of understanding and building a brand story for CVC.
To express who we are, we’ve built a fresh new identity as part of a broader effort to help people learn more about us and what we do. You may have already seen our exciting new logo in places like our website and social media channels. Over the next few years, we’ll roll it out in phases on things that are already scheduled such as entrance signage at conservation areas, our fleet vehicles and more.
At its core the new logo contains a leaf (nature) that includes a feather (wildlife). The leaf in the shape of a water droplet has branching “veins” of exploration (trails). The blue “wave” conveys movement and water. The bright orange represents the land that anchors us and the vibrancy of our many communities. Our tagline, “inspired by nature,” captures the energy, passion and commitment of our organization to the natural environment.
We’re proud of our accomplishments, and the actions we’ve nurtured with neighbours and partners collaborating to care for nature. We look forward to connecting with you, sharing our stories and working side-by-side to shape a resilient natural environment for a healthy, vibrant future.
Evolution of a logo
Cover photo – celebrating from left to right: Chair of CVC Branding Committee and Mississauga Councillor Karen Ras, Halton Regional Councillor from Town of Oakville Tom Adams, CVC Chair and Mississauga Councillor Nando Iannicca, Brampton Councillor Johanna Downey, CVC Vice Chair and Mayor of Amaranth Don MacIvor, Mississauga Councillor Ron Starr, Halton Hills Councillor Bob Inglis, Erin Councillor John Brennan, Orangeville Councillor Gail Campbell, Brampton Councillor Micheal Palleschi and CVC Chief Administrative Officer Deborah Martin-Downs.