CVC’s New Brand

Our Brand Story

Credit Valley Conservation restores, conserves and responsibly manages the water, land and natural habitats of the Credit River watershed. We are a local conservation authority established in  1954 by the Ontario government in partnership with local municipalities. We are a partner in conservation and protector of local communities from natural hazards.

After 60-plus years we’ve grown into an innovative leader, championing community collaboration, outreach and learning. We’re a strong advocate for healthy environments and sustainable communities.

Despite our strong mandate, recent community engagement showed us that our current brand didn’t fully reflect us. Our research told us that many of those we serve were unsure about who we were and our critical contributions to their lives.

We needed a new brand that captured our mandate and vision, our full breadth of services, our values and personality. And the new brand needed to serve us well now and 20 years from now.

Introducing Our New Brand

Our brand is much more than a logo. It’s expressed in the way we champion conservation. It’s in the way we speak about our work, and in how others talk about what we’re doing. Our new brand is a strong, focused identity that ensures everyone understands who we are and what we do…

Our Promise:

At Credit Valley Conservation, we create connections between people and nature, knowledge and action. We lead the protection, restoration and enhancement of our local natural environment, and we inspire a deep appreciation for the role of nature in keeping us connected, healthy and happy.

Our Logo:

CVC's New Logo

Our new logo captures our brand character. It’s a fresh, modern and bold depiction of our proud vision that supports the work we do every day.

At its core it contains a leaf (nature) that includes a feather element (wildlife). The leaf in the shape of a water droplet has branching “veins” of exploration (trails). The blue “wave”  conveys movement and water. The bright orange is the land that anchors us and the vibrancy of our many communities.

Our tagline, “inspired by nature” captures the energy, passion and commitment of our organization to the natural environment.

The new visual identity will be introduced strategically over the next two to five years. It will begin to appear immediately on items such as letterhead and corporate digital properties. Over time it will be phased into services, a new website and capital assets such as conservation area entrance signage.

Welcome to the new CVC.


COVID-19 related service changes
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